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Go-To-Market

Company: Wilbur-Ellis Company
Location: Wichita
Posted on: January 25, 2023

Job Description:

DescriptionGeneral Purpose and Scope of Position:
CropSights is a new digital software platform by Wilbur-Ellis that helps growers improve decision-making and unlock more value from their specialty crops. CropSights provides simple, easy-to-access insights across field health, input tracking, field activities, regulatory compliance, and more.
Wilbur-Ellis is seeking a Marketing and Sales Enablement Specialist to 1) support and collaborate with the regional teams offering CropSights to Wilbur Ellis customers and 2) prepare new regions for a successful product launch. This individual will help build and execute the training curriculum, sales support tools, and KPI tracking among other activities.
Come grow with us! Wilbur-Ellis has over one hundred years of success and growth in marketing and distributing agricultural products and services. Be part of a team that is committed to excellent partnership and providing value at the farm gate. Join us and benefit from working for a strong and profitable industry leader offering competitive pay and full health and retirement benefits!
Specific Responsibilities Include:


  • As part of the CropSights Go-to-Market team, create and execute regionally tailored tactics and campaigns to launch, support, and grow CropSights
  • Build regional launch plans

    • Collaborate with local leadership to build and monitor sales funnels
    • Tailor marketing materials to specific market needs
    • Support market research efforts to align grower needs with CropSights benefits
    • Lead and/or support targeted analysis to inform GTM approach (e.g., market sizing, price sensitivity)


    • Execute and support local promotion and sales capability building

      • Prepare and customize training curriculum and support virtual and in-person training for regional sales teams
      • Develop tailored responses to team and customer's objections and questions
      • Share best practices and gather feedback
      • Track and help report KPI's


      • Enable and support customer service and success

        • Build and refine customer success tools to enable local teams to effectively help customers adopt CropSights
        • Oversee and improve grower onboarding and customer success processes
        • Ensure open communication, data sharing, and an ability to solve grower needs with CropSights technology
        • Collaborate with the Customer Support team to understand platform usage patterns and help guide efforts to improve user adoption


        • Develop strong relationships and communication with regional leadership teams

          Skills and Experience Required:

          • 2 or more years of strong marketing, sales support, and problem-solving experience
          • Experience with training and marketing to support digital products or ag technology, is desired but not required
          • High level of skill with Excel and PowerPoint
          • Strong ownership and bias for action; ability to internalize goals and work independently to create appropriate action plans for those goals
          • Meticulous attention to detail; ability to juggle many tasks in parallel
          • Knowledge of software as a service (SAAS) marketing, positioning, and sales desired
          • Demonstrated cross-functional collaboration
          • Excellent interpersonal, written, and presentation skills, including the use of PowerPoint to develop and present compelling presentations
          • BA/BS required

            Work Conditions:

            • Moderate travel (up to 35%) and attendance at meetings will be required
            • Proficiency with computer usage and appropriate software required

              Compensation and Benefits:

              • In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $70,000 to $85,000. Note that salary may vary based on location, skills, and experience. This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, retirement plans, and other benefits.


                If you are currently a Wilbur-Ellis employee, please notify your Manager prior to applying for this position. Thank you!

                COMPANY CULTURE
                Wilbur-Ellis is a company you can be proud to call your employer
                Wilbur-Ellis markets and distributes agricultural products, animal feed, and specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.
                Wilbur-Ellis is for and about people
                Wilbur-Ellis has over 100 years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.
                Wilbur-Ellis invests in the industry's best workforce
                Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.Qualifications
                EducationBachelors (required)

                Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Wilbur-Ellis Company, Wichita , Go-To-Market , Advertising , Wichita, Kansas

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