Digital Marketing Specialist
Company: PK Companies Group
Location: Wichita
Posted on: March 17, 2023
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Job Description:
Digital Marketing Specialist The Digital Marketing Specialist's
role is to design, create, and deliver marketing programs to
support expansion and growth of the company services and products.
This role requires an in-depth knowledge of PK Companies products
and market goals. Proficiency in graphics, web advertising, social
media and web development is a must. Familiarity with a wide range
of field practices, concepts, and procedures. Marketing specialists
rely on judgment in planning and experience to accomplish
identified goals. Duties will often include the
following:Responsibilities:Developing, managing, and designing
layouts of communications such as presentations, newsletters, event
support materials, research papers, and brochures.Planning,
development and execution of digital programs and campaigns,
including online advertising, web site strategy and design, social
media, mobile, and deliverables.Leading ongoing management of
digital touch points, including the different PK websites (home
page and top-level sections), social networking landing pages, and
mobile.Works closely with Sales and Operations personnel to
coordinate website presentation with strategic objectives.Develop
and maintain a social media calendar that supports the strategic
marketing plan.Create content for social media channels including
graphics, video, and written posts.Pro-actively supports and
advances PK's culture and brand.Stay up to date with the latest
digital marketing trends and technologies.Collaborate with other
departments to ensure marketing efforts are aligned with overall
business goals.Attend and help plan conferences, events, and career
fairs to help promote PK Companies as a preferred service provider
and employer.A small amount of travel to events consisting of 1 - 2
night stays up to 4 - 5 times per year.Digital Marketing Specialist
QualificationsBachelor's degree in marketing or related fieldWe are
seeking a highly motivated and results-driven Digital Marketing
Specialist with 2+ years of experience to join our team.The ideal
candidate will have experience with website best practices and user
experience, Google Analytics, and reporting, email marketing and
SEO.2 years of experience in digital marketing, with a focus on
email marketing and website best practicesProficient with Canva,
Adobe Photoshop, Illustrator, Word Press, PowerPoint, and
Outlook.Strong analytical and problem-solving skillsExcellent
written and verbal communication skills.Proven ability to work in a
fast-paced environment.Critical thinking and problem-solving
skills.Strong attention to detail. Some of the PerksCompetitive
salary of $50,000 - $62,000 per year based on experience. In
addition, this role is also eligible for a competitive benefits
package that includes medical, dental, vision, life, and disability
insurance; 401(k) retirement plan; flexible spending & health
savings account; paid holidays; paid time off; employee assistance
program (EAP); Voluntary benefits, other exciting company benefits.
About PKPK Companies is a diversified provider of skilled services
for the industrial, commercial, oil & gas, and energy sectors. PK
Companies include PK Industrial, PK Safety, PK Solutions, and PK
Technology. All PK services share a common goal of providing "A
Higher Level of Protection" by differentiation through creating and
leveraging technology-based solutions. Why you'll enjoy working at
PK We are leaders - Leadership is not limited to our management
team. It's something everyone at PK embraces and embodies.We are
innovators - We believe the only way to predict the future is to
build it. Creating solutions to lead our company and industry is
what we do on every project, every day.We are always learning-
Everyone here is continually learning on the job, no matter if
we've been in a role for one year or one minute. We are committed
to learning and implementing what is best for our customers, and
us.We are passionate- Results driven but down-to-earth. We believe
in excellence in all we do and accept nothing less.We are one team-
The magic of PK is our people, together making our goals attainable
and driving us toward excellence.We value diversity- We know that
the best ideas come from teams where diverse points of view uncover
new solutions to hard problems. We welcome and value individuals
who bring diverse life experiences, educational backgrounds,
cultures, and work experiences. If this sounds good to you, come
join us. Apply Today! We are an Equal Opportunity Employer and do
not discriminate against applicants due to veteran status or on the
basis of disability. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, national origin, sexual orientation, or gender
identity. While we truly appreciate your interest and would love
the ability to follow up on every resume received, we unfortunately
can't. If the hiring manager thinks your skills and experience
might be a match for the role we will be in touch! PI208139250
Keywords: PK Companies Group, Wichita , Digital Marketing Specialist, Advertising , Wichita, Kansas
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