Digital Marketing Specialist

Company: PK Companies Group
Location: Wichita
Posted on: March 19, 2023

Job Description:

Digital Marketing Specialist The Digital Marketing Specialist's role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of PK Companies products and market goals. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals. Duties will often include the following:Responsibilities:

• Developing, managing, and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
• Leading ongoing management of digital touch points, including the different PK websites (home page and top-level sections), social networking landing pages, and mobile.
• Works closely with Sales and Operations personnel to coordinate website presentation with strategic objectives.
• Develop and maintain a social media calendar that supports the strategic marketing plan.
• Create content for social media channels including graphics, video, and written posts.
• Pro-actively supports and advances PK's culture and brand.
• Stay up to date with the latest digital marketing trends and technologies.
• Collaborate with other departments to ensure marketing efforts are aligned with overall business goals.
• Attend and help plan conferences, events, and career fairs to help promote PK Companies as a preferred service provider and employer.
• A small amount of travel to events consisting of 1 - 2 night stays up to 4 - 5 times per year.Digital Marketing Specialist Qualifications
  • Bachelor's degree in marketing or related field
  • We are seeking a highly motivated and results-driven Digital Marketing Specialist with 2+ years of experience to join our team.
  • The ideal candidate will have experience with website best practices and user experience, Google Analytics, and reporting, email marketing and SEO.
  • 2 years of experience in digital marketing, with a focus on email marketing and website best practices
  • Proficient with Canva, Adobe Photoshop, Illustrator, Word Press, PowerPoint, and Outlook.
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills.
  • Proven ability to work in a fast-paced environment.
  • Critical thinking and problem-solving skills.
  • Strong attention to detail. Some of the PerksCompetitive salary of $50,000 - $62,000 per year based on experience. In addition, this role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program (EAP); Voluntary benefits, other exciting company benefits. About PKPK Companies is a diversified provider of skilled services for the industrial, commercial, oil & gas, and energy sectors. PK Companies include PK Industrial, PK Safety, PK Solutions, and PK Technology. All PK services share a common goal of providing "A Higher Level of Protection" by differentiation through creating and leveraging technology-based solutions. Why you'll enjoy working at PK
    • We are leaders - Leadership is not limited to our management team. It's something everyone at PK embraces and embodies.
    • We are innovators - We believe the only way to predict the future is to build it. Creating solutions to lead our company and industry is what we do on every project, every day.
    • We are always learning- Everyone here is continually learning on the job, no matter if we've been in a role for one year or one minute. We are committed to learning and implementing what is best for our customers, and us.
    • We are passionate- Results driven but down-to-earth. We believe in excellence in all we do and accept nothing less.
    • We are one team- The magic of PK is our people, together making our goals attainable and driving us toward excellence.
    • We value diversity- We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences. If this sounds good to you, come join us. Apply Today! We are an Equal Opportunity Employer and do not discriminate against applicants due to veteran status or on the basis of disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, or gender identity. While we truly appreciate your interest and would love the ability to follow up on every resume received, we unfortunately can't. If the hiring manager thinks your skills and experience might be a match for the role we will be in touch!
      
      
      
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Keywords: PK Companies Group, Wichita , Digital Marketing Specialist, Advertising , Wichita, Kansas