Company: Intrust Bank
Posted on: August 15, 2019
At INTRUST Bank, relationships are at the core of all we do. Which
is why we focus on fostering positive relationships not just with
our customers, but also with each other. INTRUST Bank recognizes
and celebrates employees for their individual character, value and
potential, with a focus on developing the unique talents each team
member brings to the table. It's something we've learned firsthand
over the decades; focus on people, and the rest will fall into
place to create an environment built on respect, understanding and
most of all- trust.
Job Summary: The Marketing Strategist is responsible for the
execution and performance of the company's brand strategy across
all markets, and for identifying opportunities and developing
marketing strategies to address business objectives across all
lines of business and target audiences. Promotes an environment of
teamwork within the department and across the bank. Represents
INTRUST Bank in all he or she does in the community, and is focused
on the development of new business relationships. Must maintain
strict standards of confidentiality, and perform duties in a manner
supporting INTRUST's character qualities.
- Manage the development and execution of paid media, direct mail
and collateral as part of the brand strategy across all markets,
working in partnership with other team members.
- Work collaboratively with marketing team, internal business
partners and analysts, and external partners to identify
opportunities to attract new relationships, and grow existing
- Develop and execute marketing strategies for specific products
- Oversee the company's sales collateral resources.
- Create recommendations to address strategic issues, and present
those solutions to marketing team and business partners.
- Communicate marketing strategies and initiatives to senior
management or larger internal audiences.
Education and Experience:
College degree in Marketing, Business, Integrated Communications,
or Advertising required. Minimum of five years' experience in the
field of Marketing required with industry and B2B marketing
Required Skills and Knowledge:
Strong communication skills through presentations, leading meetings
and in writing. Strong strategic thinking and ability to analyze
information from a variety of sources. Collaborative work style and
excellent relationship building skills. Ability to lead and
motivate team members to meet commitments. Proficient in Microsoft
Required Licenses and/or Certifications: Valid driver's
Physical Demands: Long periods of time will be spent viewing
personal computer, sitting, standing and walking. Occasional
lifting up to 25 lbs.
Working Conditions: Normal office conditions. Some travel
This job description summary is not intended to be an employment
contract, nor is it intended to state or imply these are the only
activities to be performed by the employee occupying this position.
Employees will be required to follow any other duties as assigned
or requested by their supervisor.
INTRUST Financial Corporation and its subsidiaries, including
INTRUST Bank, are Equal Opportunity Employers whose policy is not
to discriminate unlawfully against any qualified employee or
applicant for employment on the basis of protected military or
veteran status, disability, race, color, religion, sex, age,
national origin, pregnancy, genetic information, sexual
orientation, gender identity, or any other classification protected
by applicable local, state or federal law; except where an
individual's protected category constitutes a bona fide
Keywords: Intrust Bank, Wichita , MARKETING STRATEGIST, Advertising , Wichita, Kansas
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