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MARKETING STRATEGIST

Company: Intrust Bank
Location: Wichita
Posted on: August 15, 2019

Job Description:

At INTRUST Bank, relationships are at the core of all we do. Which is why we focus on fostering positive relationships not just with our customers, but also with each other. INTRUST Bank recognizes and celebrates employees for their individual character, value and potential, with a focus on developing the unique talents each team member brings to the table. It's something we've learned firsthand over the decades; focus on people, and the rest will fall into place to create an environment built on respect, understanding and most of all- trust.

Job Summary: The Marketing Strategist is responsible for the execution and performance of the company's brand strategy across all markets, and for identifying opportunities and developing marketing strategies to address business objectives across all lines of business and target audiences. Promotes an environment of teamwork within the department and across the bank. Represents INTRUST Bank in all he or she does in the community, and is focused on the development of new business relationships. Must maintain strict standards of confidentiality, and perform duties in a manner supporting INTRUST's character qualities.

Essential Functions:


  • Manage the development and execution of paid media, direct mail and collateral as part of the brand strategy across all markets, working in partnership with other team members.
  • Work collaboratively with marketing team, internal business partners and analysts, and external partners to identify opportunities to attract new relationships, and grow existing ones.
  • Develop and execute marketing strategies for specific products or audiences.
  • Oversee the company's sales collateral resources.
  • Create recommendations to address strategic issues, and present those solutions to marketing team and business partners.
  • Communicate marketing strategies and initiatives to senior management or larger internal audiences.


    Education and Experience:

    College degree in Marketing, Business, Integrated Communications, or Advertising required. Minimum of five years' experience in the field of Marketing required with industry and B2B marketing preferred.

    Required Skills and Knowledge:

    Strong communication skills through presentations, leading meetings and in writing. Strong strategic thinking and ability to analyze information from a variety of sources. Collaborative work style and excellent relationship building skills. Ability to lead and motivate team members to meet commitments. Proficient in Microsoft Office.

    Required Licenses and/or Certifications: Valid driver's license.

    Physical Demands: Long periods of time will be spent viewing personal computer, sitting, standing and walking. Occasional lifting up to 25 lbs.

    Working Conditions: Normal office conditions. Some travel required.

    This job description summary is not intended to be an employment contract, nor is it intended to state or imply these are the only activities to be performed by the employee occupying this position. Employees will be required to follow any other duties as assigned or requested by their supervisor.

    INTRUST Financial Corporation and its subsidiaries, including INTRUST Bank, are Equal Opportunity Employers whose policy is not to discriminate unlawfully against any qualified employee or applicant for employment on the basis of protected military or veteran status, disability, race, color, religion, sex, age, national origin, pregnancy, genetic information, sexual orientation, gender identity, or any other classification protected by applicable local, state or federal law; except where an individual's protected category constitutes a bona fide occupational qualification.

Keywords: Intrust Bank, Wichita , MARKETING STRATEGIST, Advertising , Wichita, Kansas

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